Granted, all my shit is blocked and what not, to the best I can do. It just doesn’t make sense to me.
Companies like BlueKai collect and aggregate these to form …err aggregates, or groupings.
If one company wanted to sell their ads to “lonely”, “adult”, “men”, “needing hot milfs” and in “their area”, they’ll batch some groupings and sell it to that company to target.
People move all the time and so the hottest, most recent info pays the highest.
Where/how can I buy one of these groupings? If I happened to be, say, a hot milf?
There isn’t really a universal answer. Different companies have different objectives. Some of them sell it to third parties, some of them use it for a variety of business purposes. Some of them collect and store it without any idea what they are going to do with it.
I actually worked for a company that did this. They’re a commercial and industrial vehicle OEM. A lot of their hardware interfaces with the vehicle CAN bus (the computer network on all modern vehicles). They would vacuum up every message broadcast on the CAN bus and dump it into a data lake while having absolutely no idea what they were going to do with it.
At this stage it’s bots collecting data to be parsed by bots to be interpreted by bots. Using assumption based connections to loosely tie IDs together and packaged like it’s the gospel.
Garbage orgs buying garbage info to sell garbage.
🙌
Just ballpark, how many companies do you think there are in the USA?
