Where Reddit differs among its tech peers is in its striking dependence on its user base to keep things operational. Reddit must keep its users satisfied and its efforts to expand its limited (and already unpopular) advertising formats could send users packing. 98% of Reddit’s revenue is made up of advertising income. And of that, 26% came from just 10 ad clients in 2023. Investors will be watching this closely and expect more diversity sooner rather than later
      • Empricorn@feddit.nlEnglish
        5·
        2 years ago

        Did any CEO do 193 million dollars worth of work last year? Almost certainly not, but who definitely did not? Spez. I think I’ll redirect my Internet traffic. I want to make sure I never, ever accidentally give that asshole any more unearned power, money, and fame…

        • beebarfbadger@lemmy.world
          2·
          2 years ago

          Honestly, if one of reddit’s competitors tasked him with running reddit into the ground as effectively as possible, he’d be just about worth that figure by now.

  • AlteredStateBlob@kbin.social
    721·
    2 years ago

    If you are in the EU file a complaint with your supervisory authority as reddit is illegally processing and selling data of children to be trained with by Google, not to mention all other users who weren’t properly informed, nor consent retrieved. This one is going to be fun.

  • Ashtear@lemm.ee
    532·
    2 years ago

    The wild thing about last summer was it revealing how remarkably stable their unpaid labor pool is. Take away their tools, mock them in the national press and on the site, and the worst most of them will do is participate in a perfunctory protest. They weren’t willing to go to war or even organize in a meaningful manner.

    It makes me think of how nationalism has sent millions to their deaths. Who needs money? People will put themselves through hell just to protect an identity.

    • OpenStars@startrek.websiteEnglish
      11·
      2 years ago

      The users haven’t left, that’s for sure, but didn’t the mods of most of the larger subs (something like 48/50 I thought?) leave? Some unwillingly actually…

      But if you mean the enormously long tail of smaller subs, then yeah, that happened, fo sho.

      • Ashtear@lemm.ee
        4·
        2 years ago

        Yeah, mostly in terms of the day-to-day operations of the site remaining largely business as usual, at least in terms of what matters to corporate. Plenty of impotent response abounded, too. For example, one of the largest subreddits, /r/games, never even joined the 48-hour blackout.

        There’s an argument to be made that content quality is down, but that’s a subjective measure, and I’m not even going to try to unpack my own personal bias on that front given I moved here because of this in the first place.

        • OpenStars@startrek.websiteEnglish
          2·
          2 years ago

          Same - well, at least in regard to r/popular, though I did keep going back to the small niche sub that I used to mod and felt a connection to, but while I couldn’t call it “dead” now, it definitely does not seem as vibrant as it used to be, and nowadays I only check it perhaps once a week, and haven’t commented in a LONG while. Just people trying to drum up content, sorta like here except more inane posts there vs. just silence here. I prefer here regardless:-P.

          A couple of months ago, r/popular seemed mostly people arguing with bots - or else I couldn’t tell the difference and that is just as bad - while in my smaller sub at least it is people wishing they had something to say, and arguing with what looks like literal and actual children.

          Wherever the actual content creators went, they don’t seem to be on Reddit anymore.

    • thawed_caveman@lemmy.world
      4·
      2 years ago

      I’m not sure how much moderators could even do.

      I was actually there so my view of events is pretty biased, but watching mods get removed from their position and replaced with more complying people made me think that the power dynamic was insurmountable. Regardless of how much free labor they perform, moderators don’t actually get bargaining power in return, Reddit employees untimately are above them to defend the company’s interests. Realistically, the function of a Reddit mod is to spare admins the grunt work of ground-level moderation decisions.

  • Lvxferre [he/him]@mander.xyz
    46·
    2 years ago

    And of that, 26% came from just 10 ad clients in 2023.

    That’s interesting. Does anyone know which are those ad clients? It would be a shame if users were to shame them in public for advertising in a site full of nasty shit, like Reddit…

    The going rate for a content moderator around the world varies greatly, but for the sake of expedience, let’s say it might average around $50,000 a year. That’s $3 billion worth of free labor.

    …or if users publicly mocked Reddit jannies, oopsie moderators, working for free for a company that ridicules them as “landed gentry”…

    Reddit has a highly intriguing plan for counterbalancing these risks.

    “Intriguing” sounds like an euphemism for “experimental and with high chance to fail”.

    • towerful@programming.dev
      4·
      2 years ago

      “Intriguing” sounds like an euphemism for “experimental and with high chance to fail”. The flip side of the AI deal with google?

      They train on the dataset, reddit gets a free/cheap AI moderation system?

      • Lvxferre [he/him]@mander.xyz
        5·
        2 years ago

        Sounds like a bad deal.

        AI-only moderation simply doesn’t work - any sort of automated system can be easily circumvented, as users reverse engineer how it works. So you’d still need to rely on the fleshy jannies to not have the place imploding, except that those jannies already abuse the automod, so you’d have yet another system for them to abuse.

        • towerful@programming.dev
          2·
          2 years ago

          I never said it would be good moderation.
          But reddit saying to its shareholders “we have cut down our reliance on unreliable user’s free labour moderation by employing advanced state of the art AI moderation from Google specifically trained on our own content” is a big confidence booster, thus shares booster.
          Problem is, thats not what reddit is/was. Thats not the attraction of reddit.

          Good for the shareholders. Bad for the users. Likely short term profits for long term losses

          • Lvxferre [he/him]@mander.xyz
            2·
            2 years ago

            Sure, you never mentioned good moderation. But I don’t think that they’ll be able to exploit it - for investors risk assessment is bread-and-butter, and they know that anything “AI” might crash the following second. Plus the lower quality of the site would be visible as soon as they implemented AI moderators, generating even further risk almost immediately.

            I get your reasoning though - it doesn’t need to be good for the site, only passable enough for the suckers buying shares to trust it.

  • southsamurai@sh.itjust.works
    40·
    2 years ago

    Jfc, I got the “invitation” for the IPO.

    If they’re sending it to me, the whole fucking thing is a bigger joke than I thought it was.

  • DogPeePoo@lemm.ee
    26·
    2 years ago

    I predict an initial IPO spike upwards (for maybe 2 weeks) to bait suckers.

    That will likely be followed by 2 years or more of bag holding 📉

    <Cue sad trombone music>

  • Sean@lemmy.world
    310·
    2 years ago

    Relax everyone. Reddit has been “in the works of an IPO” for like eight years.